Download e-book for iPad: Ästhetische Transfers zwischen Literatur und Werbung by Dominik Baumgarten

By Dominik Baumgarten

Welche Geschichten erzählen uns Werbeanzeigen? Wie viel Werbung steckt in Büchern? Und used to be passiert, wenn guy Literatur kaum noch von Werbung abgrenzen kann? Dominik Baumgarten schafft anhand verschiedener linguistischer, literatur- und bildwissenschaftlicher Untersuchungen einen Überblick über die Mischformen beider Pole. Einen besonderen Fokus legt er dabei auf die Kommerzialisierung von Gegenwartsliteratur: Der aus Filmen bekannte Begriff Product Placement kann längst auch auf das Medium Buch angewendet werden. Gesponserte Publikationen werfen die Frage auf, inwieweit es sich überhaupt noch um literarische Texte oder doch schon um Werbung in Romanform handelt. Baumgarten unternimmt den Versuch einer Neupositionierung des Autors (oder Werbeschaffenden) sowie einer ersten Definition eines kommerziellen Kanons.

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Ästhetische Transfers zwischen Literatur und Werbung (Wissenschaftliche Beiträge aus dem Tectum-Verlag 28) (German Edition) by Dominik Baumgarten

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