Download e-book for iPad: Ästhetische Transfers zwischen Literatur und Werbung by Dominik Baumgarten

By Dominik Baumgarten

Welche Geschichten erzählen uns Werbeanzeigen? Wie viel Werbung steckt in Büchern? Und used to be passiert, wenn guy Literatur kaum noch von Werbung abgrenzen kann? Dominik Baumgarten schafft anhand verschiedener linguistischer, literatur- und bildwissenschaftlicher Untersuchungen einen Überblick über die Mischformen beider Pole. Einen besonderen Fokus legt er dabei auf die Kommerzialisierung von Gegenwartsliteratur: Der aus Filmen bekannte Begriff Product Placement kann längst auch auf das Medium Buch angewendet werden. Gesponserte Publikationen werfen die Frage auf, inwieweit es sich überhaupt noch um literarische Texte oder doch schon um Werbung in Romanform handelt. Baumgarten unternimmt den Versuch einer Neupositionierung des Autors (oder Werbeschaffenden) sowie einer ersten Definition eines kommerziellen Kanons.

Show description

Read Online or Download Ästhetische Transfers zwischen Literatur und Werbung (Wissenschaftliche Beiträge aus dem Tectum-Verlag 28) (German Edition) PDF

Similar rhetoric books

Read e-book online Irreconcilable Differences?: Intellectual Stalemate in the PDF

In fresh 12 months, pro-gay and anti-gay rights activists have engaged in a fight to sway public opinion of their want by using ideologically charged rhetoric so that it will win help from an unsure public. the writer contends, despite the fact that, that the talk is stalemated accurately simply because either side stereotypes and pathologizes the other's point of view, thereby turning into excellent enemies divided on each factor and with such depth that consensus turns out approximately most unlikely.

Knowledge and Self-Knowledge in Plato's Theaetetus - download pdf or read online

Wisdom and Self-Knowledge in Plato's Theaetetus advances a brand new reason for the plain failure of the Theaetetus to return to a passable end in regards to the definition of data. Tschemplik argues that figuring out this aporetic discussion in gentle of the truth that it used to be performed with famous mathematicians exhibits that for Plato, arithmetic used to be no longer the paradigm for philosophy.

Radical Relevance: Toward a Scholarship of the Whole Left by Laura Gray-Rosendale,Steven Rosendale PDF

Exemplifies the struggles of students to paintings towards a extra shared time table for social switch. so one can reconsider the left, this interdisciplinary assortment weaves jointly a few of today’s strongest voices in modern left serious proposal as they learn the fragmentation of yank pursuits for social swap, review what serious scholarship may possibly give a contribution to the duty of renewing (or growing) a extra unified and efficacious left, and discover the left’s very likely insufficient dealings with many marginalized teams.

Read e-book online Enjoying Literature: Classroom Ready Materials for Teaching PDF

Literacy: Made for All is a classroom-ready, teacher-friendly source for English and Writing lecturers of Grades nine via 12. prepared buffet type, it's designed to enrich an latest English curriculum through delivering a verified repertoire of recommendations for educating either writing talents and literary research concepts.

Extra info for Ästhetische Transfers zwischen Literatur und Werbung (Wissenschaftliche Beiträge aus dem Tectum-Verlag 28) (German Edition)

Sample text

Download PDF sample

Ästhetische Transfers zwischen Literatur und Werbung (Wissenschaftliche Beiträge aus dem Tectum-Verlag 28) (German Edition) by Dominik Baumgarten


by James
4.1

Rated 4.75 of 5 – based on 14 votes